Written by Adedapo Adesanya
Five finalists, including MarkHack 2.0 eventual winner Aremu, will undergo a three-month incubation program at the Eko Innovation Center and receive $50,000 in seed capital at the end of the program.
This is by Victor Afolabi, curator at MarkHack and founder of Eko Innovation Center and Art of Technology Lagos.
The grand finale of the event will take place over the weekend in Lagos, featuring three months of innovative pitch sessions aimed at helping participants develop their skills and providing them with the resources they need to bring their ideas to market. Workshops, master classes and mentorship sessions were held. -off the shelf.
Other finalists will also receive mentorship, a free workspace in the Eco Innovation Center, and other congratulatory prizes.
Aremu, a robo-marketing tool that helps companies conduct experiments to improve product metrics and conversion rates, beat nine other startups at the grand finale of an event held in Lagos, winning the grand prize of $5,000. won.
The startup beat out Ozi, a web application that helps businesses manage customer acquisition, engagement, and conversions all in one place, to come in second place and earn a total of $3,000. A responsive AI tool for automating social media marketing/management and all brand campaign processes was runner-up, winning a prize of $2,000.
In this regard, Aremu co-founder Tosin Adelowo praised the Eko Innovation Center on the MarkHack platform, saying that the award is a testament to the enormous potential of Nigeria’s creative sector.
“Certainly, this victory is proof that Team Aremu can bring this great idea and vision to life and become a global brand within a few years,” said Aderowo.
He also thanked the organizers of MarkHack for creating a platform that provides opportunities for new ideas to emerge in creative spaces.
Aziz Adejumo, Co-Founder and CEO ozing, 2nd place winner, Praised the Eco Innovation Center for promoting a culture of excellence in discovering new talents and ideas that will shape the future.
“It was not easy for us as Nigerian entrepreneurs to join the incubator program. We set the pace by opening the door for opportunities to receive,” he said.
by theme Unlocking the power of the creative economy Focused on immersive experiences (XR), content creation and robo-marketing, MarkHack 2.0 is the second edition of Nigeria’s first and largest marketing and media hackathon. mark hack, Curated by GDM Group and Eko Innovation Center. that Ten startups participated in a groundbreaking idea pitch contest in front of industry experts, culminating in a disruptive atmosphere.
Top 10 startups who spiced up the night with an innovative pitch session were Aremu. Oji; Xander. Weesher; Market AI; VirtualX; Satisfied. Chopardz; ShopXR, and GetSeen.
The event brought together innovators, technologists, entrepreneurs, policy makers, media gurus, marketing professionals and big business moguls to co-create innovative solutions to real-time marketing and media challenges. . It was characterized by inspiring the imagination, unlocking technological possibilities, generating creative wonders, shedding light on the media realm, and groundbreaking innovation.
The event’s second edition recorded over 1,365 entries from 92 locations in Europe, Asia and Africa, all of which were judged by 22 industry experts.
MarkHack curator GDM Group is a leading marketing and media technology company known for its bespoke offerings ranging from marketing technology solutions, big data management to 360-degree integrated marketing services.
With MarkHack 2.0, GDM Group and the Eko Innovation Center have reaffirmed their purpose to support companies in leveraging innovation and technology at the heart of their business,